About Us

About The Bad Tag Crew

The Bad Tag Crew is a small UK-based business creating bold, funny, and personality-packed pet tags for pets who don’t do boring. We believe your pet’s tag should be more than just practical — it should say something.

Born from a love of animals and a serious dislike for bland pet accessories, The Bad Tag Crew was created to bring attitude, humour, and style to everyday pet essentials. Whether your pet is sweet, sassy, chaotic, or just a little unhinged — there’s a tag for that.

All of our tags are designed with durability in mind, made to handle daily walks, muddy adventures, and everything in between. We’re focused on quality, honest pricing, and creating products that pet owners actually love.

As a small business, every order means the world to us. When you shop with The Bad Tag Crew, you’re supporting an independent UK brand with big ideas, a lot of heart, and a soft spot for pets with strong personalities.